Q Shinshu Apple Pie Laboratory Identitas Merek oleh Nobuya Hayasaka

Karya Q Shinshu Apple Pie Laboratory Identitas Merek oleh Nobuya Hayasaka adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2022

Q Shinshu Apple Pie Laboratory Identitas Merek

oleh Nobuya Hayasaka

Klien: Arica Design Inc

Pemenang A' Design Award Perak dalam Kategori Grafis

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Desain

Tentang Q Shinshu Apple Pie Laboratory Identitas Merek

Ini adalah proyek pencitraan merek untuk Q, toko khusus pai apel. Tipografi nama toko Q dibuat dengan menggunakan buah apel sebagai motif dan simbol tokonya. Semua peralatan merek, termasuk eksterior, interior, penerangan, bangku, seragam, dan kemasan, dirancang menggunakan simbol sederhana ini. Sesuai dengan konsep produk yang memanfaatkan bahan apa adanya, perkakas juga didesain sederhana dengan memanfaatkan warna dan tekstur bahan seperti kertas dan kayu apa adanya. Semua desain sejalan dengan visi toko yang menghargai rasa asli apel.

Pengakuan

Tentang A' Design Award Perak

Q Shinshu Apple Pie Laboratory Identitas Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Q Shinshu Apple Pie Laboratory Identitas Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Q Shinshu Apple Pie Laboratory Identitas Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Dimensi & Kemasan: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Tag: Branding, store design, pastry shop, apple pie store
Teknologi Produksi: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Tantangan Desain: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Riset: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspirasi: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Durasi Proyek: It opened in October 2019 in Ueda City, Japan.
Alur Operasi: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Anggota Tim: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama