Chiang Hu Baijiu oleh Evan Chen and Ziming Guo

Karya Chiang Hu Baijiu oleh Evan Chen and Ziming Guo adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Chiang Hu Baijiu

oleh Evan Chen and Ziming Guo

Klien: Lascaux Design Institute Inc.

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Warna

Desain

Tentang Chiang Hu Baijiu

Ini berkomitmen pada anggur tradisional Tiongkok (anggur putih, anggur beras, anggur beras kuning, anggur buah, dll.) dikombinasikan dengan tren modern untuk membuat ekspresi Tiongkok baru, ekspresi internasional. Di bagian depan botol terdapat ukiran burung yang rumit. Di seberang botol terdapat pemandangan Sungai Fenhe di Tiongkok, tempat lahirnya kilang anggur tersebut. Melalui anggur, burung-burung terbang di atas gunung dan sungai, mengungkapkan aspirasi yang luhur.

Pengakuan

Tentang A' Design Award Perak

Chiang Hu Baijiu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Chiang Hu Baijiu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Chiang Hu Baijiu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Chianghu is a neo chinese-style single sorgum baijiu fremented and distilled with Daqu plus a touch of valencia orange peel for a light critus aroma, which is well balanced and owns a smooth, sweet finish.
It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression.
Dimensi & Kemasan: The size of the single box is 240mm*125mm*100mm.
Structure, natural anti-collision design, internal fixed paper foil, express no longer need to use foam package. When you open the box, the lid is in close contact with the bottom, which will slowly slide down because of the air damping.
Tag: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Teknologi Produksi: Located in Luliang Distillery, one of the world's ten largest spirits producing areas, the Qinghu Distillery is located in Luliang Hill, Fenhe River, the second largest tributary of the Yellow River Valley.
Huzhou Brewing Technology: Using Lu Liang area's intangible cultural heritage brewing technology, it is awarded to Lu Liang's intangible cultural heritage brewing technology, which is1.5 years old,3 years old,5 years old, mixed in proportion.
Tantangan Desain: Howl is a bird with lofty aspirations and the strength to fly high in Chinese ancient deepening legend. How to show the ambition under the limited bearing range of the picture (bottle shape, packaging box) is the difficulty of our creation; Finally, the positive expression of confidence, courage and strength of the birds, the reverse side of the vast mountains and rivers for the exquisite illustration as the main graphic creation. Slowly turn the bottle, through the bottle and wine, birds are flying in the sky. To express great foresight and ambition.
Riset: The founder of the product appreciates our understanding of white wine, we all agree that food, water and wine is an important part of wine making, so we began to cooperate, at the same time expressing self-confidence in the wine packaging, expressing great ambition.
Inspirasi: On the front of the bottle is an elaborate engraving of birds.
On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.
Durasi Proyek: The project started in Suzhou on New Year's Day, 2021.
Alur Operasi: When consumers get the wine, turn the bottle, will see a big bird flying in the vast landscape above the river, convey the meaning of lofty ambition.
Anggota Tim: Evan Chen
Ziming Guo
Leti Liu
JiaYi Jiang
Fan Zhang
XiangNan Xu
Min Fang
Kredit Gambar: EvanChen