The Taste of Heritage Kopi Instan oleh Shawn Goh Chin Siang

Karya The Taste of Heritage Kopi Instan oleh Shawn Goh Chin Siang adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

The Taste of Heritage Kopi Instan

oleh Shawn Goh Chin Siang

Klien: Hai Soon Leong Sdn. Bhd

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #123769

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang The Taste of Heritage Kopi Instan

Desainnya terinspirasi dari latar belakang klien – bisnis keluarga, dari generasi ke generasi. Demi melestarikan dan mewariskan cita rasa tersebut, diluncurkanlah produk 'The Taste of Heritage'. Ini juga berfungsi sebagai simbol pariwisata Malaysia, sehingga perancang datang dengan konsep melestarikan warisan budaya, menggabungkan ide-ide klien, mengintegrasikan budaya lama dari berbagai kelompok etnis ke dalam desain untuk membuat lebih banyak orang memahami budaya Malaysia dan antusiaslah terhadap Seni Malaysia.

Pengakuan

Tentang A' Design Award Perak

The Taste of Heritage Kopi Instan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. The Taste of Heritage Kopi Instan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. The Taste of Heritage Kopi Instan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimensi & Kemasan: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tag: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Teknologi Produksi: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Tantangan Desain: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Riset: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspirasi: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Durasi Proyek: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Alur Operasi: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Paten: -
Anggota Tim: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Kredit Gambar: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.