PepsiCo Foundation Sistem Identitas oleh Dennis Furniss

Karya PepsiCo Foundation Sistem Identitas oleh Dennis Furniss adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2021

PepsiCo Foundation Sistem Identitas

oleh Dennis Furniss

Klien: PepsiCo International Mexico

Pemenang A' Design Award Perak dalam Kategori Grafis

42,147

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #122974

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang PepsiCo Foundation Sistem Identitas

PepsiCo Foundation adalah sistem identitas yang diciptakan untuk sebuah organisasi nirlaba yang mendukung komunitas di Meksiko dan Amerika Latin. Rancangan ini menggantikan bahasa visual korporat dengan bahasa visual yang lebih manusiawi. Bentuk-bentuk arketipal merepresentasikan tiga pilar utama yayasan tersebut. Dalam sebuah sistem modular, bentuk-bentuk ini berpadu dan berlipat ganda untuk membentuk pola dan tekstur. Tipografi geometris, palet warna yang semarak, gaya fotografi, dan gaya ilustrasi melengkapi identitas ini. Sistem tersebut diterapkan pada buku panduan merek digital serta pada materi acara seperti kaus, tas, dan topi.

Pengakuan

Tentang A' Design Award Perak

PepsiCo Foundation Sistem Identitas adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. PepsiCo Foundation Sistem Identitas diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. PepsiCo Foundation Sistem Identitas adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensi & Kemasan: There are not packaging deliveries
Tag: PepsiCo, Foundation, identity, system, strong, consistency
Teknologi Produksi: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Tantangan Desain: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Riset: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspirasi: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Durasi Proyek: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Alur Operasi: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Paten: Copyrights: PepsiCo International Mexico
Anggota Tim: Innovation Design Center LATAM
Kredit Gambar: All Images: Design Innovation Center LATAM