Karya Rikchari Kemasan Kopi oleh Planetario adalah pemenang yang sangat dihormati dari 2021 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2021

Rikchari Kemasan Kopi

oleh Planetario

Klien: Rikchari Packaging by Planetario

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #121161

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Rikchari Kemasan Kopi

Rikchari adalah desain kemasan untuk merek kopi Peru yang berfokus pada keberlanjutan dan tanggung jawab sosial. Nama Rikchari berarti "bangunlah" dalam bahasa Quechua, dan huruf C membentuk siluet yang menyerupai biji kopi sekaligus sebuah mata. Kemasan ini mengikuti desain logo, yang menggunakan konstruksi tipografi yang terinspirasi dari bentuk-bentuk geometris kekaisaran Inca di Peru, yang dikenal sebagai Tocapu. Kopi ini ditanam di Chirinos, di bagian utara Peru, pada ketinggian 1700 meter di atas permukaan laut. Desain ini menampilkan kopi sebagai produk organik dengan tujuan sosial.

Pengakuan

Tentang A' Design Award Besi

Rikchari Kemasan Kopi adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Rikchari Kemasan Kopi diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Rikchari Kemasan Kopi dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensi & Kemasan: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tag: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Teknologi Produksi: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Tantangan Desain: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Riset: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspirasi: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Durasi Proyek: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Anggota Tim: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz