Karya Energy Logo dan Identitas Merek oleh Edgar Jara adalah pemenang yang sangat dihormati dari 2021 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2021

Energy Logo dan Identitas Merek

oleh Edgar Jara

Klien: Edgar Jara

Pemenang A' Design Award Besi dalam Kategori Grafis

14,670

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #120743

Belanja Sekarang Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Energy Logo dan Identitas Merek

Energy adalah logo dan identitas merek yang dibuat untuk perusahaan yang menjual dan mendistribusikan bahan bakar untuk kendaraan dan industri di Paraguay. Simbolnya dibangun dari potongan huruf e pada nama Energy, yang disusun sedemikian rupa hingga membentuk bilah-bilah baling-baling mesin. Baling-baling tersebut menyiratkan gerakan sekaligus menghubungkan merek ini dengan bidang otomotif dan industri. Warna pada setiap bilah merujuk pada berbagai jenis bahan bakar yang ditawarkan. Identitas visualnya menganut gaya geometris minimal dengan kontras tinggi. Versi horizontal dan vertikal ditetapkan dalam sebuah manual merek yang memuat aturan penerapannya.

Pengakuan

Tentang A' Design Award Besi

Energy Logo dan Identitas Merek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Energy Logo dan Identitas Merek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Energy Logo dan Identitas Merek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values.
Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy.
In addition to the colors absolutely related to the field, they highlight the design with high contrast.
Dimensi & Kemasan: Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm

Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm
Tag: Logo, Branding, Visual Identity, Graphic Design
Teknologi Produksi: The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy.
The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator.
Tantangan Desain: The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects.
The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product.
Riset: The Energy project required a strong brand identity to be visualized and recognized.
It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market.
After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype.
Inspirasi: The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
Durasi Proyek: The project started in august 2020 and ended in november 2020 in Paraguay
Alur Operasi: The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
Kredit Gambar: main image Mockups For Free - vectorforfree.com
image 1 Mockup Anthony Boyd Graphics
image 2 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup