Mminni Kemasan Minuman Beralkohol oleh Wen Liu, Qiumin Chen and Weijie Kang

Karya Mminni Kemasan Minuman Beralkohol oleh Wen Liu, Qiumin Chen and Weijie Kang adalah pemenang yang sangat dihormati dari 2021 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2021

Mminni Kemasan Minuman Beralkohol

oleh Wen Liu, Qiumin Chen and Weijie Kang

Klien: Changyu

Pemenang A' Design Award Emas dalam Kategori Kemasan

34,477

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #119485

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Mminni Kemasan Minuman Beralkohol

Mminni adalah desain kemasan untuk brendi yang ditujukan bagi konsumen muda. Set ini berisi wine dasar, wine campuran, dan sekelompok alat pencampur, sehingga cita rasa personal dapat diracik tanpa perlu membeli produk tambahan. Huruf X melambangkan hal yang belum diketahui serta kemungkinan yang terbuka, dan warna digunakan untuk menjauhkan produk dari tampilan brendi yang tradisional. Botolnya dibuat dari kaca dengan proses pembakaran dekoratif, sedangkan kotaknya dibentuk melalui pencetakan plastik. Set ini berukuran 198,8 x 122,8 x 122,8 milimeter.

Pengakuan

Tentang A' Design Award Emas

Mminni Kemasan Minuman Beralkohol adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Mminni Kemasan Minuman Beralkohol diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Mminni Kemasan Minuman Beralkohol menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensi & Kemasan: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tag: X-lab, unknown, exploration, fashion, interaction, mixing
Teknologi Produksi: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Tantangan Desain: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Riset: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirasi: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Durasi Proyek: 2020.02~2020.05 Shenzhen, China
Alur Operasi: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Anggota Tim: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang