Jincaitou Kemasan Baijiu oleh Yiyang Liu

Karya Jincaitou Kemasan Baijiu oleh Yiyang Liu adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Jincaitou Kemasan Baijiu

oleh Yiyang Liu

Klien: Gui Brewery Co., Ltd.

Pemenang A' Design Award Perak dalam Kategori Kemasan

26,201

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #117381

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Jincaitou Kemasan Baijiu

Jincaitou adalah desain kemasan untuk serangkaian minuman keras baijiu asal Tiongkok. Tutupnya terbuat dari material food grade, dan motifnya memadukan pencetakan decal modern dengan teknik enamel tradisional. Bagian depan kemasan menampilkan singa yang menari, ruyi giok, dan burung murai, tiga motif yang dikaitkan dengan keberuntungan dalam budaya Tionghoa. Bagian belakangnya menampilkan lukisan adegan proses pembuatan minuman keras, mulai dari pemberian bahan dan pemasakan hingga fermentasi dan penyulingan. Kemasan ini berukuran 105 x 105 x 260 milimeter dan menggunakan metode produksi modern yang menekan biaya tetap rendah.

Pengakuan

Tentang A' Design Award Perak

Jincaitou Kemasan Baijiu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Jincaitou Kemasan Baijiu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Jincaitou Kemasan Baijiu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Dimensi & Kemasan: Width 105mm x Depth 105mm x Height 260mm
Tag: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Teknologi Produksi: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Tantangan Desain: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Riset: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspirasi: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Durasi Proyek: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Alur Operasi: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Anggota Tim: Yiyang Liu