Green Boat Song Kemasan oleh Evan Chen and Ziming Guo

Karya Green Boat Song Kemasan oleh Evan Chen and Ziming Guo adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Green Boat Song Kemasan

oleh Evan Chen and Ziming Guo

Klien: Lascaux Design Institute Inc.

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #114998

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Green Boat Song Kemasan

Kemasannya untuk produk pertanian. Ini menggunakan warna biru Klein di area yang luas untuk menciptakan suasana profesional, mencerminkan kualitas produk dan menekankan fitur merek organik. Bagian utamanya mengadopsi cetakan ukiran kayu yang indah, menggambarkan ayam yang tumbuh bebas dan lingkungan berkembang biak. Tanaman merambat dan bunga di sekitarnya menghadirkan kesan alami dan murni. Tata letak informasi produk memperkaya konten gambar, sekaligus memberikan ruang yang cukup untuk bernafas.

Pengakuan

Tentang A' Design Award Perak

Green Boat Song Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Green Boat Song Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Green Boat Song Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Dimensi & Kemasan: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Tag: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Teknologi Produksi: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Tantangan Desain: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Riset: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inspirasi: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Durasi Proyek: The project started with Suzhou in November 2020.
Alur Operasi: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Anggota Tim: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang