Boo Kemasan Produk Pembersih oleh Evgeniya Abramova

Karya Boo Kemasan Produk Pembersih oleh Evgeniya Abramova adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Boo Kemasan Produk Pembersih

oleh Evgeniya Abramova

Klien: Boo

Pemenang A' Design Award Perak dalam Kategori Kemasan

26,882

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #114004

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Boo Kemasan Produk Pembersih

Boo adalah desain kemasan untuk lini produk pembersih yang ditujukan bagi rumah tangga dengan anak kecil. Lini ini mencakup gel untuk mencuci peralatan makan dan mainan anak dengan ekstrak kamomil, gel pembersih lantai dengan ekstrak lidah buaya, serta semprotan kamar mandi dengan ekstrak tea tree. Produk-produk ini berbahan dasar alami, tanpa pewarna dan pewangi. Setiap botol plastik dilengkapi label shrink sleeve dengan warna-warna lembut. Ilustrasi mikroba tampil pada label, dan setiap produk menampilkan mikroba yang berbeda. Area bening pada botol memberi kesan bahwa kuman telah tersapu bersih.

Pengakuan

Tentang A' Design Award Perak

Boo Kemasan Produk Pembersih adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Boo Kemasan Produk Pembersih diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Boo Kemasan Produk Pembersih adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Dimensi & Kemasan: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Tag: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Teknologi Produksi: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Tantangan Desain: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Riset: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Inspirasi: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Durasi Proyek: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Alur Operasi: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Paten: Copyrights belong to Evgeniya Abramova, 2019
Anggota Tim: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Kredit Gambar: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin