Yanghe Personal Letters Baijiu Kemasan Minuman Keras oleh Zhaoxin Zhu and Dongyan Ruan

Karya Yanghe Personal Letters Baijiu Kemasan Minuman Keras oleh Zhaoxin Zhu and Dongyan Ruan adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2021

Yanghe Personal Letters Baijiu Kemasan Minuman Keras

oleh Zhaoxin Zhu and Dongyan Ruan

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #110714

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Tentang Yanghe Personal Letters Baijiu Kemasan Minuman Keras

Yanghe Personal Letters Baijiu adalah kemasan untuk minuman keras Tiongkok yang diproduksi di Suqian, Provinsi Jiangsu, sebuah wilayah yang dikenal dengan produksi minuman kerasnya. Desainnya menghadirkan kaligrafi para sastrawan Tiongkok dalam bentuk surat tulisan tangan, sementara sebuah peta lokal menampilkan sungai, danau, dan lahan basah yang mengelilingi tempat penyulingan. Botolnya dibuat dari keramik dengan glasir putih matte, dan tutup botolnya dapat digunakan sebagai cangkir minum. Kotak luarnya dibuat dari kertas bergelombang yang ramah lingkungan dan dibungkus dengan penutup kertas, serta kotak tersebut mudah dibuka.

Pengakuan

Tentang A' Design Award Perunggu

Yanghe Personal Letters Baijiu Kemasan Minuman Keras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Yanghe Personal Letters Baijiu Kemasan Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Yanghe Personal Letters Baijiu Kemasan Minuman Keras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensi & Kemasan: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tag: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Teknologi Produksi: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Tantangan Desain: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Riset: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspirasi: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Durasi Proyek: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Alur Operasi: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Anggota Tim: Designer: Dongyan Ruan
Kredit Gambar: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.