Karya Oink Kemasan oleh Studio 33 adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Oink Kemasan

oleh Studio 33

Klien: Sin Ravnice

Pemenang A' Design Award Perak dalam Kategori Kemasan

33,850

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #110499

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Oink Kemasan

Untuk memastikan visibilitas pasar klien, tampilan dan nuansa yang menyenangkan dipilih. Pendekatan ini melambangkan semua kualitas merek, asli, lezat, tradisional dan lokal. Tujuan utama penggunaan kemasan produk baru adalah untuk menyajikan kepada pelanggan kisah di balik pengembangbiakan babi hitam dan menghasilkan hidangan daging tradisional dengan kualitas terbaik. Satu set ilustrasi dibuat dalam teknik linocut yang menampilkan keahlian. Ilustrasi itu sendiri menyajikan keaslian dan mendorong pelanggan untuk memikirkan produk Oink, rasa dan teksturnya.

Pengakuan

Tentang A' Design Award Perak

Oink Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Oink Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Oink Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Dimensi & Kemasan: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Tag: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Teknologi Produksi: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Tantangan Desain: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Riset: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Inspirasi: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Durasi Proyek: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Alur Operasi: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Paten: OINK Trademark (2020) Sin Ravnice
Anggota Tim: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Kredit Gambar: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019