Cera Una Volta Label Anggur oleh Giovanni Murgia

Karya Cera Una Volta Label Anggur oleh Giovanni Murgia adalah pemenang yang sangat dihormati dari 2021 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2021

Cera Una Volta Label Anggur

oleh Giovanni Murgia

Klien: Cantine Chessa

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #108149

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Cera Una Volta Label Anggur

Cera Una Volta (Once Upon a Time) bukan hanya anggur tetapi juga lompatan ke masa lalu. Itu lahir dari mimpi menciptakan permata oenologis kecil dengan menghargai ajaran leluhur dan teknik pembuatan anggur di masa lalu. Gagasan tentang konsep kreatif anggur menceritakan, dalam kesederhanaan hiperbola dongeng yang terwakili dengan baik oleh ilustrasi pada label, kisah kelahiran anggur ini dan siapa yang memproduksinya. Gaya yang dipilih sengaja dongeng, untuk memberikan sentuhan magis pada anggur yang sangat berbeda dari gaya klasik Vermentino.

Pengakuan

Tentang A' Design Award Emas

Cera Una Volta Label Anggur adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Cera Una Volta Label Anggur diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Cera Una Volta Label Anggur menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensi & Kemasan: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tag: wine, packaging, illustration, label design
Teknologi Produksi: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Tantangan Desain: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Riset: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspirasi: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Durasi Proyek: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Alur Operasi: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Anggota Tim: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Kredit Gambar: 3D Render: Bruno Haver
Photography: Giovanni Murgia