Xi Lin Men Kemasan Minuman Beralkohol oleh Xu Yao and Li Wei

Karya Xi Lin Men Kemasan Minuman Beralkohol oleh Xu Yao and Li Wei adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2021

Xi Lin Men Kemasan Minuman Beralkohol

oleh Xu Yao and Li Wei

Klien: Xi Lin Men

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang Xi Lin Men Kemasan Minuman Beralkohol

Xi Lin Men adalah desain kemasan untuk minuman keras Tiongkok, dan namanya berarti mendekatnya kebahagiaan. Botolnya transparan, sehingga cairan bening di dalamnya terlihat sepenuhnya. Dilihat dari sudut sekitar 45 derajat, tampak relief dua ekor ikan yang diletakkan saling berhadapan kepala ke ekor pada bagian dasar botol, mengingatkan pada simbol Yin dan Yang. Teknik frosting memberikan kedalaman pada relief ikan tersebut, dan titik merah pada dahi ikan diaplikasikan dengan pencetakan transfer termal. Tutupnya menyerupai bambu, sebuah tanda pertumbuhan yang mantap. Bagian atas yang menyempit dan dasar yang lebar memudahkan proses penuangan.

Pengakuan

Tentang A' Design Award Perunggu

Xi Lin Men Kemasan Minuman Beralkohol adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Xi Lin Men Kemasan Minuman Beralkohol diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Xi Lin Men Kemasan Minuman Beralkohol memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimensi & Kemasan: Width 150mm x Depth 150mm x Height 290mm.
Tag: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Teknologi Produksi: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Tantangan Desain: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Riset: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspirasi: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Durasi Proyek: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Alur Operasi: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Anggota Tim: Designer: Xu Yao
Art Director: Li Wei