Chic HK 2020 Acara Dagang Gaya Hidup oleh Hong Kong Trade Development Council

Karya Chic HK 2020 Acara Dagang Gaya Hidup oleh Hong Kong Trade Development Council adalah pemenang yang sangat dihormati dari 2021 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Acara dan Peristiwa.

BesiAcara· 2021

Chic HK 2020 Acara Dagang Gaya Hidup

oleh Hong Kong Trade Development Council

Klien: Hong Kong Trade Development Council

Pemenang A' Design Award Besi dalam Kategori Acara

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Tentang Chic HK 2020 Acara Dagang Gaya Hidup

Chic HK 2020 adalah acara dagang bertema gaya hidup yang diselenggarakan di Guangzhou, Tiongkok. Acara ini membantu 80 perusahaan Hong Kong membangun kesadaran merek dan menguji respons konsumen di pasar Tiongkok Selatan. Konsep visualnya memadukan aksara Tionghoa tradisional dan sederhana untuk membentuk tipografi baru bagi judul acara. Tiga warna primer ditambahkan pada elemen grafis dan digunakan untuk menandai berbagai sektor gaya hidup. Pameran ini menempati area seluas 9000 meter persegi di dua lantai dan berlangsung selama empat hari. Grafis berukuran besar pada fasad berkaca serta latar sambutan tiga dimensi menyambut para pengunjung.

Pengakuan

Tentang A' Design Award Besi

Chic HK 2020 Acara Dagang Gaya Hidup adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Chic HK 2020 Acara Dagang Gaya Hidup diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Chic HK 2020 Acara Dagang Gaya Hidup dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

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Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Dimensi & Kemasan: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Tag: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Teknologi Produksi: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Tantangan Desain: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Riset: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspirasi: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Durasi Proyek: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Alur Operasi: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Paten: Copyrights belong to Hong Kong Trade Development Council, 2020
Anggota Tim: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Kredit Gambar: Hong Kong Trade Development Council