Karya Breath Seri Poster oleh Na An adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2020

Breath Seri Poster

oleh Na An

Klien: Luxun Academy Of Fine Arts

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Tentang Breath Seri Poster

Breath adalah serangkaian poster yang diciptakan untuk mendorong kesadaran akan kesehatan publik selama pandemi COVID-19. Poster-poster ini memanfaatkan bentuk positif dan negatif, dengan menggabungkan profil samping sebuah wajah dan tepi sebuah masker. Garis luar yang saling berbagi tersebut menyiratkan hubungan simbiotik antara bernapas dan perlindungan. Elemen-elemen lain seperti langit, kota, jantung, dan detak jantung memperluas tema tersebut menuju komunitas dan kesatuan. Grafisnya digambar dengan tangan dan diolah menggunakan perangkat lunak penyuntingan gambar. Setiap poster berukuran 700 kali 1000 milimeter.

Pengakuan

Tentang A' Design Award Perunggu

Breath Seri Poster adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Breath Seri Poster diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Breath Seri Poster memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimensi & Kemasan: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Tag: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Teknologi Produksi: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Tantangan Desain: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Riset: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspirasi: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Durasi Proyek: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Alur Operasi: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.