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Alharir Salon Branding Salon Kecantikan oleh Satie Eljack

Karya Alharir Salon Branding Salon Kecantikan oleh Satie Eljack adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.


PerakGrafis· 2020

Alharir Salon Branding Salon Kecantikan

oleh Satie Eljack

Klien: Satie

Pemenang A' Design Award Perak dalam Kategori Grafis

55,967

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #102472

Warna

Desain

Tentang Alharir Salon Branding Salon Kecantikan

Tujuan dari proses branding adalah untuk menempatkan merek pada kategori high-end dengan melihat dan menyesuaikan dengan tren global dalam tata rias dan perawatan kulit. Elegan dalam interior dan eksteriornya, menawarkan klien liburan mewah untuk mundur ke perawatan diri meninggalkan diperbarui. Berhasil mengkomunikasikan pengalaman kepada konsumen tertanam dalam proses desain. Oleh karena itu, Alharir Salon telah dikembangkan, mengekspresikan feminitas, elemen visual, warna dan tekstur yang mewah dengan memperhatikan detail halus untuk menambah kepercayaan diri dan kenyamanan.

Pengakuan

Tentang A' Design Award Perak

Alharir Salon Branding Salon Kecantikan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Alharir Salon Branding Salon Kecantikan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Alharir Salon Branding Salon Kecantikan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan
The objective of the branding process was to place the brand in the high-end category by taking a look and a feel of adapting to the global trends in makeup and skin care. In the design process, Satie realized the importance of creating a brand that can successfully communicate to the consumers. Therefore, a custom brand has been developed that is identified with characteristics such as femininity, unique visual elements, opulent colors and textures and attention to the fine details to add more confidence and comfort.
Dimensi & Kemasan
The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Tag
Identity, Branding, theme, Packaging, Logo, Charity, Logo Design ,Fashion, Woman, Makeup
Teknologi Produksi
The Arabic alphabet was an inspiration to use Typography and Pattern design as the technique in the branding idea, and it was implemented using vectors to reach the highest quality of print on silk, cardboard, wood, and luxury retail paper material.
Tantangan Desain
Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Riset
Luxury in the kingdom of Saudi Arabia, is one of the main themes in fashion, styling, and beauty. Due to the big response to the field of beauty shops and salon, this design presents luxury using colors and styles such as the Arabian alphabet vectors and the light-salmon color to be impactful and draw customers attention to the business.
Inspirasi
The design takes on the character of luxury and elegance represented in the light-salmon color, the general shape of the emblem symbolizes the letter ( ح ) in the Arabic alphabet , the first letter of the salon name studded with the crown to identify it more luxuriously. The figure below the logo expresses the quality care found inside the salon led by professionals.
Durasi Proyek
The project started in July 2018 and was successfully completed in October 2018 in Saudi Arabia and Riyadh. Since October 2018, the brand is being used by the designer and many other materials have been made available to support sales and brand awareness campaigns.
Alur Operasi
Alharir Salon has the sole purpose of identifying customers in a distinct and exclusive context that is in line with the brand's characteristics. All details regarding customer experience when developing the brand have been carefully planned and designed to improve their satisfaction and comfort. Every aspect of the brand that generates its overall identity from interior design to reception, massage and skin care seats, from the way customers interact with employees, to the quality of the products used in body and skin care, all have one purpose: to make customers feel privacy, comfort, and excellence.

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