Kuniichi Paket Makanan oleh Katsunari Shishido

Karya Kuniichi Paket Makanan oleh Katsunari Shishido adalah pemenang yang sangat dihormati dari 2020 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2020

Kuniichi Paket Makanan

oleh Katsunari Shishido

Klien: Cocodoru

Pemenang A' Design Award Emas dalam Kategori Kemasan

71,412

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #101229

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Kuniichi Paket Makanan

Makanan tradisional Jepang yang diawetkan Tsukudani tidak terlalu terkenal di dunia. Hidangan sup berbahan dasar kecap yang memadukan berbagai seafood dan bahan-bahan alami. Paket baru ini mencakup sembilan label yang dirancang untuk memodernisasi pola tradisional Jepang dan mengekspresikan karakteristik bahan. Logo merek baru dirancang dengan harapan akan melanjutkan tradisi itu selama 100 tahun ke depan.

Pengakuan

Tentang A' Design Award Emas

Kuniichi Paket Makanan adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Kuniichi Paket Makanan diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Kuniichi Paket Makanan menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensi & Kemasan: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tag: japanese, food, package, graphic, textile, pattern, illustration, colorful
Teknologi Produksi: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Tantangan Desain: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Riset: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspirasi: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Durasi Proyek: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Alur Operasi: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.