Luhua Xiaomo Kemasan Minyak Wijen oleh Tiger Pan

Karya Luhua Xiaomo Kemasan Minyak Wijen oleh Tiger Pan adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2020

Luhua Xiaomo Kemasan Minyak Wijen

oleh Tiger Pan

Klien: Shandong Luhua Group

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Luhua Xiaomo Kemasan Minyak Wijen

Luhua Xiaomo adalah kemasan yang dirancang untuk minyak wijen giling, minyak buatan tangan yang diproduksi dalam jumlah terbatas. Wadahnya berupa botol kaca silinder lurus berdiameter 50 mm dengan tinggi 210 mm. Label perekatnya membungkus botol sejauh 350 derajat dan ditata menyerupai koran lama, membangkitkan kenangan pada masa ketika makanan dibungkus dengan kertas koran. Aksaranya disusun secara vertikal, mengikuti gaya papan nama toko Tionghoa tempo dulu. Celah sempit yang tidak tertutup label menjadi tanda timbangan dacin yang timbul (emboss), yang menunjukkan jumlah isi di dalamnya.

Pengakuan

Tentang A' Design Award Perunggu

Luhua Xiaomo Kemasan Minyak Wijen adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Luhua Xiaomo Kemasan Minyak Wijen diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Luhua Xiaomo Kemasan Minyak Wijen memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensi & Kemasan: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tag: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Teknologi Produksi: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Tantangan Desain: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Riset: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspirasi: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Durasi Proyek: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Alur Operasi: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Anggota Tim: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie