Pop Up Magazine Tit Ouvèti pa Rafael de Araujo

Dizayn Pop Up Magazine Tit Ouvèti pa Rafael de Araujo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Fim.

AjanFim· 2020

Pop Up Magazine Tit Ouvèti

pa Rafael de Araujo

Kliyan: Pop Up Magazine

Gayan A' Design Award Ajan nan Kategori Fim

47,465

Gayan Pri Verifye

Verifye Estati Pri pou #97126

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pop Up Magazine Tit Ouvèti

Pwojè a te yon vwayaj yo eksplore pwoblèm yo sove (tèm pou 2019) abstrè ak fluidly, ki montre chanjman yo, bagay sa yo nouvo ak konsekans de sa. Tout vizyèl yo pwòp ak konfòtab yo gade, kontraste ak reyalite a alèz nan zak la nan chape. Konsepsyon an se toujou ap chanje ak fòm yo morfaj nan animasyon an reprezante zak la nan adaptasyon, ki te koze pa kèk sòt de sitiyasyon. Chape anba gen diferan sans, entèpretasyon ak pwen de vi a varye de ludik grav.

Rekonesans lan

Konsènan A' Design Award Ajan

Pop Up Magazine Tit Ouvèti se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Pop Up Magazine Tit Ouvèti pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Pop Up Magazine Tit Ouvèti se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimansyon & Anbalaj: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Etikèt: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Teknoloji Pwodiksyon: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Defi Dizayn: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Rechèch: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Enspirasyon: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Dire Pwojè: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Fliks Operasyon: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Manm Ekip: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Kredi Imaj: Rafael de Araujo, 2019.