Dizayn Hou Juice Anbalaj Ji pa Leng Chen se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2020

Hou Juice Anbalaj Ji

pa Leng Chen

Kliyan: Pagoda

Gayan A' Design Award Lò nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #95369

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Hou Juice Anbalaj Ji

Hou Juice se yon konsepsyon anbalaj pou yon mak ji fre. Boutèy la mezire 45 milimèt an dyamèt ak 165 milimèt an wotè. Boutèy plastik la kouvri ak yon fim pèrlesan epi li fini ak yon efè mat (frosting) ak enpresyon koulè spesyal. Ilistrasyon makak yo fòme tèm vizyèl prensipal la, epi yo desine yon istwa apa pou chak gou fwi. Makak la se senbòl konpayi fwi paran an epi li se yon siy vitalite nan kilti chinwa. Konsepsyon an vize eksprime lanati, freshè ak kalite, epi bati konfyans pami achtè ki konsyan de sante yo.

Rekonesans lan

Konsènan A' Design Award Lò

Hou Juice Anbalaj Ji se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Hou Juice Anbalaj Ji pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Hou Juice Anbalaj Ji kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimansyon & Anbalaj: Diameter 45mm x Height 165mm
Etikèt: juice, packaging, branding, drink, beverages，
Teknoloji Pwodiksyon: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Defi Dizayn: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Rechèch: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Enspirasyon: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Dire Pwojè: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Fliks Operasyon: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Manm Ekip: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Kredi Imaj: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.