Wilsons Fonksyon Prensipal: Anbalaj pou Manje Chen pa Gary Lawson

Dizayn Wilsons Fonksyon Prensipal: Anbalaj pou Manje Chen pa Gary Lawson se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

Wilsons Fonksyon Prensipal: Anbalaj pou Manje Chen

pa Gary Lawson

Kliyan: Lawson Design

Gayan A' Design Award Bwonz nan Kategori Anbalaj

11,962

Gayan Pri Verifye

Verifye Estati Pri pou #94058

Antre nan Lis Datant Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Wilsons Fonksyon Prensipal: Anbalaj pou Manje Chen

Tèks Liv la: Wilsons se yon konsepsyon anbalaj pou manje chen ki peze a frèt. Seri a gen twa pwodwi, chak nan yo disponib nan sak 2.5 kg ak 10 kg. Ilistrasyon peyizaj Zile Britanik yo vlope tout sak yo, e chak pwodwi gen pwòp non li ak palèt koulè pa li. Sak yo enprime an CMYK atravè flexografi ak lank ki baze sou dlo sou yon kouch fon lank blan, epi yo fini ak yon vèni klè pwoteksyon. Sak fèy metalik lejè ak fèmti zip ki ka refèmen ranplase gwo sak papye, yo kenbe manje a fre pi lontan e yo ede diminye gaspiyaj.

Rekonesans lan

Konsènan A' Design Award Bwonz

Wilsons Fonksyon Prensipal: Anbalaj pou Manje Chen se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Wilsons Fonksyon Prensipal: Anbalaj pou Manje Chen pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Wilsons Fonksyon Prensipal: Anbalaj pou Manje Chen satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Dimansyon & Anbalaj: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Etikèt: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Teknoloji Pwodiksyon: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Defi Dizayn: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Rechèch: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Enspirasyon: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Dire Pwojè: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Fliks Operasyon: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Kredi Imaj: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson