India Packaging Primary Function: Anbalaj Pwodwi pa Xiaomi

Dizayn India Packaging Primary Function: Anbalaj Pwodwi pa Xiaomi se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2020

India Packaging Primary Function: Anbalaj Pwodwi

pa Xiaomi

Kliyan: Xiaomi

Gayan A' Design Award Ajan nan Kategori Anbalaj

31,594

Gayan Pri Verifye

Verifye Estati Pri pou #92159

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan India Packaging Primary Function: Anbalaj Pwodwi

Anbalaj India se yon sistèm anbalaj ki fèt pou yon liy pwodwi elektwonik pou konsomatè ki vann nan mache Endyen an. Konsepsyon an itilize yon konbinezon koulè zoranj ak nwa ki kontraste pou ogmante enpak vizyèl la epi pou reflete koulè prensipal mak la. Yon zòn espesyal sou chak bwat pote idantite mak la, konsa menm stil la kenbe nan tout pwodwi ki nan diferan kategori ak gwosè. Yon estrikti klè sou devan an prezante enfòmasyon kle sou pwodwi a, eslogan an ak prensipal pwen vant yo. Chak bwat fèt ak papye, koupe ak dye epi pliye pou fòme yo.

Rekonesans lan

Konsènan A' Design Award Ajan

India Packaging Primary Function: Anbalaj Pwodwi se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann India Packaging Primary Function: Anbalaj Pwodwi pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. India Packaging Primary Function: Anbalaj Pwodwi se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimansyon & Anbalaj: dimension height 30-120, Length 50-95, width 32-50mm
Etikèt: electronic, orange, colorful, technology
Teknoloji Pwodiksyon: material: Paper Structure: paper die cut and fold to box.
Defi Dizayn: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Rechèch: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Enspirasyon: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Dire Pwojè: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Fliks Operasyon: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patant: Copyrights belong to Xiaomi, 2019
Manm Ekip: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Kredi Imaj: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge