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Ningxiahong Rock Painting Bronze Script Boutèy Likè pa Sunkiss Design Team

Dizayn Ningxiahong Rock Painting Bronze Script Boutèy Likè pa Sunkiss Design Team se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.


BwonzAnbalaj· 2020

Ningxiahong Rock Painting Bronze Script Boutèy Likè

pa Sunkiss Design Team

Kliyan: The Ningxiahong Wolfberry Liquor

Gayan A' Design Award Bwonz nan Kategori Anbalaj

28,324

Koulè

Konsepsyon an

Konsènan Ningxiahong Rock Painting Bronze Script Boutèy Likè

Penti wòch nan mòn yo Helan se yon reprezantan nan kilti Chinwa ak eritaj pi popilè kiltirèl nan Ningxia, pandan y ap script la an kwiv se nan Ware an kwiv. Se poutèt sa, Designer konbine de eleman reprezantan sa yo kòm senbòl debaz yo nan idantite kiltirèl nan konsepsyon an pake nan boutèy la, ak entegre pwodwi sa a ak kilti tradisyonèl Chinwa amelyore idantite kiltirèl la nan-wo fen konsomatè yo ak pwodwi sa a.

Rekonesans lan

Konsènan A' Design Award Bwonz

Ningxiahong Rock Painting Bronze Script Boutèy Likè se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Ningxiahong Rock Painting Bronze Script Boutèy Likè pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Ningxiahong Rock Painting Bronze Script Boutèy Likè satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimansyon & Anbalaj
Bottle volume 750ml,high 270mm,the widest diameter 105mm
Etikèt
Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Teknoloji Pwodiksyon
The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Defi Dizayn
Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Rechèch
The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Enspirasyon
The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Dire Pwojè
This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Fliks Operasyon
Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Manm Ekip
Design Leader: Zhou Hong; Design Director: Wu Changzhi

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