Mi Sports Bluetooth Headset Mini Fonksyon Prensipal: Anbalaj Kaskèt Ekoutè pa Xiaomi

Dizayn Mi Sports Bluetooth Headset Mini Fonksyon Prensipal: Anbalaj Kaskèt Ekoutè pa Xiaomi se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2020

Mi Sports Bluetooth Headset Mini Fonksyon Prensipal: Anbalaj Kaskèt Ekoutè

pa Xiaomi

Kliyan: Xiaomi

Gayan A' Design Award Fè nan Kategori Anbalaj

14,942

Gayan Pri Verifye

Verifye Estati Pri pou #89167

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Mi Sports Bluetooth Headset Mini Fonksyon Prensipal: Anbalaj Kaskèt Ekoutè

Tèks Liv: Mi Sports Bluetooth Headset Mini se yon anbalaj ki fèt pou yon kaskèt ekoutè Bluetooth espòtif. Devan pake a montre sèlman pyès zòrèy yo ak kontwolè a, pandan kab la rete kache. Yon plato PET anndan kenbe kaskèt la an plas, epi yon kouvèti papye fòme kokiy ekstèn nan. Lè w gade l apati yon distans, de pyès zòrèy yo parèt tankou de je epi kontwolè a parèt tankou yon bouch. Koulè ki ajoute yo ak detay enprime yo transfòme chak pake an yon figi emoji ak yon ekspresyon diferan. Konsepsyon an gen objektif pou atire jèn achtè yo ak yon kou pwodiksyon ki ba.

Rekonesans lan

Konsènan A' Design Award Fè

Mi Sports Bluetooth Headset Mini Fonksyon Prensipal: Anbalaj Kaskèt Ekoutè se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Mi Sports Bluetooth Headset Mini Fonksyon Prensipal: Anbalaj Kaskèt Ekoutè pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Mi Sports Bluetooth Headset Mini Fonksyon Prensipal: Anbalaj Kaskèt Ekoutè pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimansyon & Anbalaj: dimension height 79mm, Length 110mm, width 28mm
Etikèt: Handset, electronic, emoji, packaging, colorful
Teknoloji Pwodiksyon: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Defi Dizayn: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Rechèch: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Enspirasyon: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Dire Pwojè: The project started in April 2018 and finished in April 2019 in Beijing, China
Fliks Operasyon: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patant: Copyrights belong to Xiaomi, 2019
Manm Ekip: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Kredi Imaj: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge