Care for Mom to Be Kanpay Sansibilizasyon Sosyal pa Seyon Kim

Dizayn Care for Mom to Be Kanpay Sansibilizasyon Sosyal pa Seyon Kim se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Sosyal.

BwonzSosyal· 2020

Care for Mom to Be Kanpay Sansibilizasyon Sosyal

pa Seyon Kim

Kliyan: Seyon Kim

Gayan A' Design Award Bwonz nan Kategori Sosyal

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Gayan Pri Verifye

Verifye Estati Pri pou #87971

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Care for Mom to Be Kanpay Sansibilizasyon Sosyal

Care for Mom To Be se yon kanpay sansibilizasyon piblik sou bezwen fanm ansent k ap vwayaje. Kanpay la mande lòt vwayajè yo pou yo ofri yon plas nan tren an oswa yon kote pou pake yon machin. Idantite vizyèl la soti nan yon logo ki mete ansanm fòm yon moun ansent ak fòm yon kè, ki reprezante gwosès ak swen. Yo itilize yon ton pastèl cho ki melanje wouj ak oranj olye de koulè ki abityèlman asosye ak gwosès. Postè ak tikè metwo enprime pote logo a nan estasyon yo ak nan pakin yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Care for Mom to Be Kanpay Sansibilizasyon Sosyal se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Care for Mom to Be Kanpay Sansibilizasyon Sosyal pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Care for Mom to Be Kanpay Sansibilizasyon Sosyal satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimansyon & Anbalaj: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Etikèt: care, pregnant, awareness, campaign
Teknoloji Pwodiksyon: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Defi Dizayn: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Rechèch: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Enspirasyon: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Dire Pwojè: 3 weeks in New York City.
Fliks Operasyon: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Manm Ekip: Seyon Kim
Kredi Imaj: Photographed by Seyon Kim