Huanghongying Anbalaj Te pa Wei Dai and Kun Luo

Dizayn Huanghongying Anbalaj Te pa Wei Dai and Kun Luo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

Huanghongying Anbalaj Te

pa Wei Dai and Kun Luo

Kliyan: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #87649

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Huanghongying Anbalaj Te

Huanghongying se yon konsepsyon anbalaj pou te ki grandi nan mòn Guizhou yo. Bwat deyò a fèt ak katon ki lejè, ki fasil pou pote, transpòte epi resikle. Te a divize an ti sachè separe, konsa chak pòsyon ka pran san sa pa afekte rès la. Ilistrasyon fèt ak men kouvri tout sifas bwat la epi yo montre klima mòn te a, ekoloji natirèl lokal la ak metòd kiltivasyon yo itilize nan jaden te a. Genyen done itil ki make bò kote ilistrasyon yo. Konsepsyon sa a pèmèt konsomatè yo wè orijin ak kalite te a.

Rekonesans lan

Konsènan A' Design Award Bwonz

Huanghongying Anbalaj Te se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Huanghongying Anbalaj Te pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Huanghongying Anbalaj Te satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimansyon & Anbalaj: Width345mm x Depth 165mm x Height 85mm
Etikèt: tea ,packaging, beverage, illustration, Graphics, Environmental
Teknoloji Pwodiksyon: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Defi Dizayn: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Rechèch: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Enspirasyon: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Dire Pwojè: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Fliks Operasyon: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Manm Ekip: Designer:Wei Dai
Creative Director:Kun Luo
Kredi Imaj: Designer Wei DAI,Huanghongying,2017