Appetisi Anbalaj Fwomaj pa Fanny De Bray

Dizayn Appetisi Anbalaj Fwomaj pa Fanny De Bray se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

Appetisi Anbalaj Fwomaj

pa Fanny De Bray

Kliyan: APPETISI by Granarolo

Gayan A' Design Award Bwonz nan Kategori Anbalaj

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Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Appetisi Anbalaj Fwomaj

Appetisi se yon konsepsyon anbalaj pou yon seri fwomaj ki deja koupe. Seri a gen ladan kib fwomaj, fwomaj graje ak moso mozarèla. Chak pake fèt an plastik e li gen yon fenèt transparan, konsa moun ka wè fwomaj la dirèkteman anndan an. Ilistrasyon enprime yo bay chak pwodwi yon karaktè epi yo montre klèman kijan chak fwomaj ka itilize. Non Appetisi a mete ansanm twa lide: apeti, ti goute, ak itilizasyon pratik. Konsepsyon an prezante fwomaj la kòm yon poz rapid ak fasil, epi pake yo vann nan sipèmache Ewopeyen yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Appetisi Anbalaj Fwomaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Appetisi Anbalaj Fwomaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Appetisi Anbalaj Fwomaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimansyon & Anbalaj: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Etikèt: Cheese, personification of cheese, fun, shift, desecration of cheese
Teknoloji Pwodiksyon: Plastic packaging with a transparent window to see the cheese.
Defi Dizayn: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Rechèch: 1) brand platform
2) Naming
3) Logo
4) Packagings
Enspirasyon: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Dire Pwojè: The project started in July 2017 and ended in February 2018.
Fliks Operasyon: This product is sold in supermarkets in Europe.
Fromage product in France.
Patant: Copyrights belong to Fanny de Bray
Manm Ekip: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Kredi Imaj: Illustration : Fanny de Bray