The Sands Wine Labels Diven Labes pa Giovanni Murgia

Dizayn The Sands Wine Labels Diven Labes pa Giovanni Murgia se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2018 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2018

The Sands Wine Labels Diven Labes

pa Giovanni Murgia

Kliyan: Cantina Li Duni

Gayan A' Design Award Fè nan Kategori Anbalaj

19,745

Gayan Pri Verifye

Verifye Estati Pri pou #67776

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan The Sands Wine Labels Diven Labes

Pou reyalize konsepsyon etikèt sa yo, rechèch la te pote sou teknik enprime, materyèl ak chwa grafik, ki kapab reprezante valè konpayi an, istwa a ak teritwa kote ven yo fèt. Konsèp sa yo etikèt kòmanse soti nan karakteristik la nan ven: sab la. An reyalite, pye rezen yo grandi sou sab lanmè a jis yon ti distans soti nan kòt la. Sa a se konsèp te fè ak yon teknik repouse yo pran moute desen yo sou sab la nan jaden yo Zen. Twa etikèt yo ansanm fè yon konsepsyon ki reprezante misyon viticole la.

Rekonesans lan

Konsènan A' Design Award Fè

The Sands Wine Labels Diven Labes se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann The Sands Wine Labels Diven Labes pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte The Sands Wine Labels Diven Labes pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimansyon & Anbalaj: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etikèt: wine, label, packaging, wine label design
Teknoloji Pwodiksyon: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Defi Dizayn: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Rechèch: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Enspirasyon: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Dire Pwojè: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Fliks Operasyon: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patant: No copyrights on this project
Manm Ekip: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Kredi Imaj: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver