Fortune Express Anbalaj Baijiu pa Yao Wu

Dizayn Fortune Express Anbalaj Baijiu pa Yao Wu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2026

Fortune Express Anbalaj Baijiu

pa Yao Wu

Kliyan: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

7,184

Gayan Pri Verifye

Verifye Estati Pri pou #182337

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Fortune Express Anbalaj Baijiu

Fortune Express se yon konsepsyon anbalaj pou baijiu. Bwat la, ki gen fòm yon do kay a de pant, mezire 280 pa 150 pa 230 milimèt epi li ouvri pa anba. Lè ou leve chak rabò enteryè, li devwale senk boutèy, e chak boutèy montre yon Bondye Richès diferan nan yon koulè Senk Eleman yo. Anba boutèy yo gen senk bwat sipriz an pelich ou chire pou dekouvri ti figi estilize. Bwat eksteryè a fini ak anprent an fèy metalik, epi etikèt yo enprime nan fason dijital. Poupe pelich yo fèt ak fib polyestè mou ki gen detay brode.

Rekonesans lan

Konsènan A' Design Award Bwonz

Fortune Express Anbalaj Baijiu se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Fortune Express Anbalaj Baijiu pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Fortune Express Anbalaj Baijiu satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Dimansyon & Anbalaj: Length 280mm x Width 150mm x Height 230mm
Etikèt: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Teknoloji Pwodiksyon: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Defi Dizayn: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Rechèch: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Enspirasyon: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Dire Pwojè: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Fliks Operasyon: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patant: /
Manm Ekip: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Kredi Imaj: /