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Narangam and Cardamom Fonksyon Prensipal: Likè Eritaj pa Dheeraj Bangur

Dizayn Narangam and Cardamom Fonksyon Prensipal: Likè Eritaj pa Dheeraj Bangur se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.


BwonzAnbalaj· 2026

Narangam and Cardamom Fonksyon Prensipal: Likè Eritaj

pa Dheeraj Bangur

Kliyan: Brandsthan

Gayan A' Design Award Bwonz nan Kategori Anbalaj

7,366

Koulè

Konsepsyon an

Konsènan Narangam and Cardamom Fonksyon Prensipal: Likè Eritaj

Konsepsyon anbalaj la prezante de varyant likè atravè yon achitekti vizyèl kowerant ki chita sou detay ki enspire pa eritaj ak yon klète kontanporen. Sistèm koulè zoranj ak vèt distenk yo ede rekonèt varyant yo imedyatman, pandan tipografi estriktire ak bòdi dekoratif yo ranfòse yerarki a. Yon ilistrasyon distileri vintaj konbine ak eleman botanik kominike orijin ak idantite engredyan yo. Konpozisyon ekilibre, espasman kontwole, ak endikasyon anbosaj sibtil amelyore pèsepsyon premyòm nan, kreye yon fanmi pwodwi ini ki gen bon vizibilite sou etajè ak yon atre ki pa janm demode.

Rekonesans lan

Konsènan A' Design Award Bwonz

Narangam and Cardamom Fonksyon Prensipal: Likè Eritaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Narangam and Cardamom Fonksyon Prensipal: Likè Eritaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Narangam and Cardamom Fonksyon Prensipal: Likè Eritaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
Dimansyon & Anbalaj
The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
Etikèt
Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
Teknoloji Pwodiksyon
The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
Defi Dizayn
The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
Rechèch
Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
Enspirasyon
The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
Dire Pwojè
The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Fliks Operasyon
The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.

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