Wakayama Umeshu Series Fonksyon Prensipal: Diven Pawòm pa Fumiko Okazeri

Dizayn Wakayama Umeshu Series Fonksyon Prensipal: Diven Pawòm pa Fumiko Okazeri se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2026

Wakayama Umeshu Series Fonksyon Prensipal: Diven Pawòm

pa Fumiko Okazeri

Kliyan: fodesign Inc.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

8,390

Gayan Pri Verifye

Verifye Estati Pri pou #176284

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Wakayama Umeshu Series Fonksyon Prensipal: Diven Pawòm

Tèks Liv: Soti nan Wakayama, Japon, vini yon diven pawòm ki gen bon sant ak yon jele diven pawòm rafrechisan. Enspire pa konsèp echanj kiltirèl ak rankont ki anrasinen nan tradisyon Chinwa, konsepsyon an eksprime yon sansiblite klèman Japonè atravè teksti dous ak ilistrasyon delika. Lè de boutèy yo plase kòt a kòt, yo kreye yon sèn yon gason ak yon fanm k ap rankontre—kaptire andedan konsepsyon anbalaj la. Antanke yon kado ki soti nan Japon, ki beni ak mòn majèstye, lanmè, briz lanmè, ak limyè solèy briyan, li akonpaye rasanbleman kè kontan nan Chin byen lwen.

Rekonesans lan

Konsènan A' Design Award Bwonz

Wakayama Umeshu Series Fonksyon Prensipal: Diven Pawòm se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Wakayama Umeshu Series Fonksyon Prensipal: Diven Pawòm pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Wakayama Umeshu Series Fonksyon Prensipal: Diven Pawòm satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimansyon & Anbalaj: Width 60 mm x Depth 60 mm x Height 295 mm
Etikèt: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Teknoloji Pwodiksyon: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Defi Dizayn: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Rechèch: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Enspirasyon: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Dire Pwojè: It was exported and sold in Hangzhou, China in November 2022.
Fliks Operasyon: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Kredi Imaj: Illustrator Yuri Mizutani