Melodi Chocolate Fonksyon Prensipal: Konsepsyon Anbalaj pa Ebru Sile Goksel

Dizayn Melodi Chocolate Fonksyon Prensipal: Konsepsyon Anbalaj pa Ebru Sile Goksel se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2026

Melodi Chocolate Fonksyon Prensipal: Konsepsyon Anbalaj

pa Ebru Sile Goksel

Gayan A' Design Award Bwonz nan Kategori Anbalaj

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Verifye Estati Pri pou #175760

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Melodi Chocolate Fonksyon Prensipal: Konsepsyon Anbalaj

Tèks Liv: Konsepsyon anbalaj sa a enspire pa kilti tradisyonèl chokola atizanal Ewopeyen an. Tipografi a fè referans a ansèy konfizri klasik yo, pandan estanp grafik yo kominike kalite, savwa-fè, ak eritaj. Sistèm vizyèl la fleksib e li kapab aplike yon fason konsistan atravè diferan fòma anbalaj. Materyèl, teksti, detay fèy metal, ak teknik pwodiksyon ki chwazi ak anpil swen kreye yon aparans premyòm rafine ki apwopriye pou vant an detay ak pou fè kado.

Rekonesans lan

Konsènan A' Design Award Bwonz

Melodi Chocolate Fonksyon Prensipal: Konsepsyon Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Melodi Chocolate Fonksyon Prensipal: Konsepsyon Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Melodi Chocolate Fonksyon Prensipal: Konsepsyon Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Dimansyon & Anbalaj: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Etikèt: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Teknoloji Pwodiksyon: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Defi Dizayn: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Rechèch: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Enspirasyon: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Dire Pwojè: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Fliks Operasyon: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Manm Ekip: Ebru Sile Goksel
Kredi Imaj: Photographer: Yonca Muslubaş