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The Netherlands Pavilion Pavillon Ekspozisyon pa Tellart and RAU Architects

Dizayn The Netherlands Pavilion Pavillon Ekspozisyon pa Tellart and RAU Architects se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Platin nan Kategori Konpetisyon Evènman.


PlatinEvènman· 2026

The Netherlands Pavilion Pavillon Ekspozisyon

pa Tellart and RAU Architects

Kliyan: Netherlands Enterprise Agency and AND B.V.

Gayan A' Design Award Platin nan Kategori Evènman

1,012,990

Koulè

Konsepsyon an

Konsènan The Netherlands Pavilion Pavillon Ekspozisyon

Pavillon Peyi Ba a se yon pavillon ekspozisyon ki te konstwi pou World Expo 2025 nan Osaka. Pavillon an prezante chanjman istorik Peyi Ba a soti nan reziste kont dlo pou rive itilize dlo kòm yon alye nan enèji pwòp, adaptasyon klimatik ak lavi dirab. Chak vizitè resevwa yon Orb, yon esfè pòtatif ki gide wout la epi ki aktive enstalasyon entèaktif yo, ki gen ladan yon fim nan yon dòm 360 degre ki te kreye ak entèlijans atifisyèl jeneratif. Estrikti a fèt pou demontaj, kidonk tout konpozan yo ka reitilize apre ekspozisyon an.

Rekonesans lan

Konsènan A' Design Award Platin

The Netherlands Pavilion Pavillon Ekspozisyon se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. The Netherlands Pavilion Pavillon Ekspozisyon montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. The Netherlands Pavilion Pavillon Ekspozisyon se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimansyon & Anbalaj
Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Etikèt
Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Teknoloji Pwodiksyon
Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Defi Dizayn
The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Rechèch
A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Enspirasyon
The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Dire Pwojè
The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Fliks Operasyon
The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patant
Copyrights and IP of the Building belong to RAU Architects (2025).
Manm Ekip
The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Kredi Imaj
Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart

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