Snack Anbalaj pa Kazuo Fukushima and Haruka Takeuchi

Dizayn Snack Anbalaj pa Kazuo Fukushima and Haruka Takeuchi se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2025

Snack Anbalaj

pa Kazuo Fukushima and Haruka Takeuchi

Kliyan: Dali Foods

Gayan A' Design Award Bwonz nan Kategori Anbalaj

15,837

Gayan Pri Verifye

Verifye Estati Pri pou #168316

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Snack Anbalaj

Rebranding anbalaj snack la transfòme idantite vizyèl Haochidian, yon mak snack Chinwa byen etabli. Konsepsyon an mete aksan sou yon apwòch modèn ak jwèt avèk tipografi grafe, yon ikòn souri ki senbolize lajwa, ak vizyèl k ap flote ki mete aksan sou tèks kwokan an. Palèt koulè inik yo diferansye chak gou pou fasilite rekonesan ak yon gwo atire sou etajè a. Detay anrelye yo ak enpresyon UV lokal ajoute yon touche taktil ak premyòm, ki ranfòse angajman konsomatè yo. Lè l ap balanse tradisyon ak modènite, anbalaj la atire ni konsomatè fidèl yo ni pi jèn yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Snack Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Snack Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Snack Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Dimansyon & Anbalaj: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Etikèt: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Teknoloji Pwodiksyon: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Defi Dizayn: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Rechèch: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Enspirasyon: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Dire Pwojè: The project started in May 2022 and finished in January 2023 in Shanghai.
Fliks Operasyon: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patant: Copyrights belong to Dali Foods
Manm Ekip: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Kredi Imaj: Photographer: Zhu Jie