Dizayn Kweichow Moutai Sanhua Flying Apsaras Anbalaj Baijiu pa Ying Song Brand Design Shenzhen Co., Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2024

Kweichow Moutai Sanhua Flying Apsaras Anbalaj Baijiu

pa Ying Song Brand Design Shenzhen Co., Ltd

Kliyan: Kweichow Moutai Co.,Ltd.

Gayan A' Design Award Ajan nan Kategori Anbalaj

34,951

Gayan Pri Verifye

Verifye Estati Pri pou #160697

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Kweichow Moutai Sanhua Flying Apsaras Anbalaj Baijiu

Kweichow Moutai Sanhua Flying Apsaras se yon konsepsyon anbalaj pou yon bwason espirityèl chinwa yo rele baijiu. Konsepsyon an sèvi ak motif Flying Apsaras ki soti nan pentire miray Dunhuang yo, yon eleman ki parèt tou nan mak komèsyal mak la. Figi a pentire alamen nan stil ansyen atizay pentire miray chinwa a, epi li plase sou yon fon jòn klere, yon koulè ki tipik nan pentire miray Dunhuang yo. Bwat la ouvri sou bò dwat la, epi dekorasyon an fòm nyaj ak doub kouch antoure boutèy la anndan an. Boutèy la ouvri pa bouchon metal ki sou tèt li a. Bwat la fèt an papye, epi boutèy la fèt an seramik ak metal.

Rekonesans lan

Konsènan A' Design Award Ajan

Kweichow Moutai Sanhua Flying Apsaras Anbalaj Baijiu se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Kweichow Moutai Sanhua Flying Apsaras Anbalaj Baijiu pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Kweichow Moutai Sanhua Flying Apsaras Anbalaj Baijiu se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Dimansyon & Anbalaj: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Etikèt: Chinese Baijiu packaging, packaging design
Teknoloji Pwodiksyon: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Defi Dizayn: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Rechèch: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Enspirasyon: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Dire Pwojè: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Fliks Operasyon: The box is opened from the right side, and the bottle is opened from the top metal cap
Manm Ekip: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Kredi Imaj: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen