Dizayn Aquetha Anbalaj Sake pa Tacto Inc. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2024

Aquetha Anbalaj Sake

pa Tacto Inc.

Kliyan: Tacto Inc

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #158293

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Aquetha Anbalaj Sake

Aquetha se yon konsepsyon anbalaj ak branding pou sake Japonè ki vyeyi. Boutèy la fèt alamen pa yon atis vè epi li pran fòm li gras a fòs gravite a, sa ki bay yon rondè natirèl ki sijere pasaj tan an. Fòm awondi a sipòte tou yon vyeyisman dous apre anbouteyay la. Etikèt transparan yo pwodui ak enpresyon tipografik san lank (blank letterpress) pou reflete karaktè klè vyeyisman nan tanperati glas la. Bwat eksteryè senp lan gen yon kre ant kouvèti a ak kò a pou eksprime kwonoloji vyeyisman an. Konsepsyon an prezante sake vyeyi a tankou yon zèv atistik olye ke yon pwodui òdinè.

Rekonesans lan

Konsènan A' Design Award Ajan

Aquetha Anbalaj Sake se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Aquetha Anbalaj Sake pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Aquetha Anbalaj Sake se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimansyon & Anbalaj: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Etikèt: Packaging, Product Design, Website
Teknoloji Pwodiksyon: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Defi Dizayn: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Enspirasyon: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Dire Pwojè: 2months, Tokyo, Japan
Fliks Operasyon: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Manm Ekip: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Kredi Imaj: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima