Ale nan kontni
RE MAX Daelim Kit Brochi pa Sang Ryu

Dizayn RE MAX Daelim Kit Brochi pa Sang Ryu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Enprime.


BwonzEnprime· 2024

RE MAX Daelim Kit Brochi

pa Sang Ryu

Kliyan: RE/MAX Daelim

Gayan A' Design Award Bwonz nan Kategori Enprime

57,757

Koulè

Konsepsyon an

Konsènan RE MAX Daelim Kit Brochi

Kit brochi a fèt pou RE MAX Daelim, yon nouvo franchize entènasyonal imobilye Real Estate Maximums (RE MAX), nan Kore di Sid. Li gen edisyon bileng an koreyen ak angle ansanm ak yon chemiz dosye pou fè pwomosyon aktivite vant ajan imobilye yo bay kliyan potansyèl yo. Enspire pa kolaborasyon ak ajan imobilye yo, designè a jere kominikasyon mak la pou pwodwi franchiz la pou fè maketing sèvis yo ak pèfòmans yo. Brochi a prezante kontni enfòmatif, pandan chemiz dosye a akomode dokiman vant pou fasilite konsiltasyon ak kliyan yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

RE MAX Daelim Kit Brochi se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann RE MAX Daelim Kit Brochi pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. RE MAX Daelim Kit Brochi satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimansyon & Anbalaj
210 x 297 mm
Etikèt
RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Teknoloji Pwodiksyon
The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Defi Dizayn
What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Rechèch
The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Enspirasyon
RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Dire Pwojè
RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Fliks Operasyon
The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.

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