Eidon Avec Fonksyon Prensipal: Anbalaj Byè pa Lin Zhang and Chengbin Jiang

Dizayn Eidon Avec Fonksyon Prensipal: Anbalaj Byè pa Lin Zhang and Chengbin Jiang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2024

Eidon Avec Fonksyon Prensipal: Anbalaj Byè

pa Lin Zhang and Chengbin Jiang

Kliyan: China Qingdao Eidon Avec Beer Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

11,126

Gayan Pri Verifye

Verifye Estati Pri pou #153437

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Eidon Avec Fonksyon Prensipal: Anbalaj Byè

Tèks Liv: Eidon Avec se yon bwat kado ki te kreye pou yon seri degistasyon kat byè atizanal. Ansanm nan gen kat boutèy aliminyòm, chak gen yon wotè 250 milimèt, ki chita anndan yon bwat deyò ki mezire 420 milimèt an longè, 270 milimèt an wotè ak 130 milimèt an pwofondè. Kat ilistrasyon orijinal te desine alamen epi trete dijitalman, youn pou chak byè. Zèv atistik yo pataje yon istwa mitik ki enspire pa lejand Ewopeyen yo ak pa atizay pou fè byè. Fòma gwo boutèy la bay espas pou imaj vivan. Ansanm nan konvenab tou pou bay kòm kado pandan fèt yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Eidon Avec Fonksyon Prensipal: Anbalaj Byè se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Eidon Avec Fonksyon Prensipal: Anbalaj Byè pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Eidon Avec Fonksyon Prensipal: Anbalaj Byè satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimansyon & Anbalaj: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Etikèt: Craft beer design，China design，illustration design
Teknoloji Pwodiksyon: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Defi Dizayn: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Rechèch: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Enspirasyon: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Dire Pwojè: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Manm Ekip: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng