Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon pa Hui Tu

Dizayn Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon pa Hui Tu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2024

Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon

pa Hui Tu

Kliyan: Hungkung University

Gayan A' Design Award Fè nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #152030

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon

Tèks Liv: Kanpai se yon konsepsyon anbalaj pou yon likè sitwon ki fèt nan Vil Taichung, Taiwan. Vil Taichung se pi gwo zòn kiltivasyon sitwon nan Taiwan, men likè sitwon lokal te ra, kidonk yo devlope yon nouvo metòd tretman pou bwason an. Non Kanpai vle di "kanpe tase a" an Chinwa, e li fè referans a yon selebrasyon. Imaj jewometrik fwi sitwon tankan ak ponkan yo fòme ikòn prensipal anbalaj la. Tekstè po sitwon an montre atravè yon vènisaj pasyèl ak pèsaj. Anbalaj la mezire 80 pa 80 pa 240 milimèt.

Rekonesans lan

Konsènan A' Design Award Fè

Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimansyon & Anbalaj: 80 x 80 x 240 mm
Etikèt: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Teknoloji Pwodiksyon: pet three dimensional printing, partial glazing & punching.
Defi Dizayn: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Rechèch: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Enspirasyon: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Dire Pwojè: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Fliks Operasyon: Chill, Twist-off and Kanpai.
Patant: Copyrights Hui Tu, 2022.
Kredi Imaj: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022