Pinna Olive Oils Etikèt pa Giovanni Murgia

Dizayn Pinna Olive Oils Etikèt pa Giovanni Murgia se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2023

Pinna Olive Oils Etikèt

pa Giovanni Murgia

Kliyan: Fratelli Pinna

Gayan A' Design Award Bwonz nan Kategori Anbalaj

14,198

Gayan Pri Verifye

Verifye Estati Pri pou #150744

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pinna Olive Oils Etikèt

Desen an pou boutèy lwil oliv sa a gen yon aparans minim ak pwòp, yo te sèlman karakterize pa gwo kontras ant blan an nan boutèy la ak koulè yo chwazi nan eleman yo sou etikèt la. Pwojè a gen pou objaktif pou kreye yon konsepsyon kontanporen, minim ak atire transmèt vizyon Fratelli Pinna, yon balans ant valè yo nan inovasyon ak enpòtans ki genyen pou yo te rasin nan peyi a. Sa a se konbinezon inséparabl transmèt nan metafò vizyèl la enspire pa travay la nan designer nan Sardinian ak atis Eugenio Tavolara.

Rekonesans lan

Konsènan A' Design Award Bwonz

Pinna Olive Oils Etikèt se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Pinna Olive Oils Etikèt pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Pinna Olive Oils Etikèt satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Dimansyon & Anbalaj: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Etikèt: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Teknoloji Pwodiksyon: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Defi Dizayn: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Rechèch: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Enspirasyon: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Dire Pwojè: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Fliks Operasyon: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Manm Ekip: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Kredi Imaj: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023