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Reshock Coffee Anbalaj Pwodwi pa Weiche Wu

Dizayn Reshock Coffee Anbalaj Pwodwi pa Weiche Wu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.


BwonzAnbalaj· 2023

Reshock Coffee Anbalaj Pwodwi

pa Weiche Wu

Kliyan: Reshock Coffee

Gayan A' Design Award Bwonz nan Kategori Anbalaj

18,464

Koulè

Konsepsyon an

Konsènan Reshock Coffee Anbalaj Pwodwi

Reshock Coffee se yon mak Taiwan ki soti nan Konte Chiayi. Fondatè a chwazi bon kalite pwa kafe ki grandi nan mòn Ali, epi prezante yo nan mond lan. Se konsepsyon Reshock Coffee enspire pa bote nan gade solèy leve nan mòn lan. Logo la montre atmosfè bèl vib sa a. Bwat kado a prezante vwayaj ekspresyon solèy leve a, ak pake enteryè yo montre eleman nati ak kilti ki soti nan tè menmen sa yo. Lè w retire bwat la, ou ka pa sèlman goute bon jan kalite kafe sa a, men tou ou ka fè eksperyans moman enpresyonan solèy leve sa a soti nan mòn lan.

Rekonesans lan

Konsènan A' Design Award Bwonz

Reshock Coffee Anbalaj Pwodwi se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Reshock Coffee Anbalaj Pwodwi pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Reshock Coffee Anbalaj Pwodwi satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Dimansyon & Anbalaj
420 mm x 200 mm x 40 mm
Etikèt
coffee, packaging design, sunrise, Ali Mountain, Taiwan
Teknoloji Pwodiksyon
The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Defi Dizayn
Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Rechèch
Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Enspirasyon
The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Dire Pwojè
The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Fliks Operasyon
The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patant
Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Manm Ekip
Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Kredi Imaj
Photographer: Weiche Wu

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