Ecommuni Brochure Konsepsyon Sèvis Eksperyans Ekspozisyon pa Xi Zhu

Dizayn Ecommuni Brochure Konsepsyon Sèvis Eksperyans Ekspozisyon pa Xi Zhu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Sèvis.

FèSèvis· 2023

Ecommuni Brochure Konsepsyon Sèvis Eksperyans Ekspozisyon

pa Xi Zhu

Gayan A' Design Award Fè nan Kategori Sèvis

82,471

Gayan Pri Verifye

Verifye Estati Pri pou #150074

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Ecommuni Brochure Konsepsyon Sèvis Eksperyans Ekspozisyon

Ecommuni Brochure se yon konsepsyon sèvis ki pèmèt vizitè ekspozisyon yo kreye bwochi pèsonalize. Vizitè yo chwazi atik ekspoze pandan ekspozisyon an lè yo touche etikèt NFC ki plase bò kote pwodwi yo. Atik yo chwazi yo rasanble nan yon bwochi dijital ki ka edite nan yon aplikasyon, ki gen ladan chanjman nan aranjman, etikèt ak ti icon. Kouvèti a jenere apati wout vizit la. Bwochi a enprime sou papye sèlman lè vizitè a kite ekspozisyon an. Sa a diminye gaspiyaj papye epi done yo kolekte yo sipòte endistri ekspozisyon an.

Rekonesans lan

Konsènan A' Design Award Fè

Ecommuni Brochure Konsepsyon Sèvis Eksperyans Ekspozisyon se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Ecommuni Brochure Konsepsyon Sèvis Eksperyans Ekspozisyon pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Ecommuni Brochure Konsepsyon Sèvis Eksperyans Ekspozisyon pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimansyon & Anbalaj: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Etikèt: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Teknoloji Pwodiksyon: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Defi Dizayn: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Rechèch: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Enspirasyon: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Dire Pwojè: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Fliks Operasyon: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Manm Ekip: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang