Patisserie Chez Mikki Anbalaj pa Sherry Kuo

Dizayn Patisserie Chez Mikki Anbalaj pa Sherry Kuo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2023

Patisserie Chez Mikki Anbalaj

pa Sherry Kuo

Kliyan: Patisserie Chez Mikki

Gayan A' Design Award Fè nan Kategori Anbalaj

12,771

Gayan Pri Verifye

Verifye Estati Pri pou #149513

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Patisserie Chez Mikki Anbalaj

Patisserie Chez Mikki, yon bon gou ki baze nan Tokyo, vize diferansye tèt yo nan yon mache konpetitif atravè yon nouvo konsepsyon anbalaj. Objektif la se te etabli yon pwen vann diferan ak ranfòse imaj mak la pa kreye yon idantite solid ak yon aparans vizyèl limenm ki mete aksan sou inik nan chak pwodwi. Redesign ki te lakòz yo te prezante koulè pastel ak mesaj enjisyèl ki kreye yon koneksyon emosyonèl ak konsomatè yo, ki mennen nan ogmante lavant an detay ak sipòte kominote lokal la depi entwodiksyon nan nouvo konsepsyon an.

Rekonesans lan

Konsènan A' Design Award Fè

Patisserie Chez Mikki Anbalaj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Patisserie Chez Mikki Anbalaj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Patisserie Chez Mikki Anbalaj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimansyon & Anbalaj: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Etikèt: Branding, Typography, Pastry, Words, Colors
Teknoloji Pwodiksyon: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Defi Dizayn: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Rechèch: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Enspirasyon: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Dire Pwojè: This redesign had been applied to Chez Mikki packaging since 2020.
Fliks Operasyon: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Kredi Imaj: Hsin-Hui Kuo, Hidetsugu Watanabe