Mouled Bonbon Anbalaj Sezonye pa Kamal Rizk - Bold Branding

Dizayn Mouled Bonbon Anbalaj Sezonye pa Kamal Rizk - Bold Branding se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2023

Mouled Bonbon Anbalaj Sezonye

pa Kamal Rizk - Bold Branding

Kliyan: Voila Dessert shop

Gayan A' Design Award Fè nan Kategori Anbalaj

13,234

Gayan Pri Verifye

Verifye Estati Pri pou #147557

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Mouled Bonbon Anbalaj Sezonye

Sa a se yon konsepsyon anbalaj pou bonbon nwa espesyal nan gwosè bonbon ki fèt sèlman pou okasyon Mouled la. Konsèp design la baze sou fòm yon bonbon anbalaje ki adapte ak longè tib la. Designè a senplifye fèt foklò tradisyonèl Mouled la an eleman ikonik minimalis lè l itilize liy jewometrik klè. Li kreye Poupèt, Chevalye, Chwal, Move Je, ak Pijon an avèk blòk koulè vivan yo. Lè l sèvi ak menm estil jewometrik la, li kreye tipografi grafe Mouled Bonbon la ki rasanble konsèp la. Mouled Bonbon sa a se yon vizyon modèn sou yon selebrasyon konvansyonèl ansyen.

Rekonesans lan

Konsènan A' Design Award Fè

Mouled Bonbon Anbalaj Sezonye se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Mouled Bonbon Anbalaj Sezonye pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Mouled Bonbon Anbalaj Sezonye pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimansyon & Anbalaj: Tube Width 100 x Diameter 100 x Height 270
Etikèt: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Teknoloji Pwodiksyon: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Defi Dizayn: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Rechèch: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Enspirasyon: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Dire Pwojè: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Fliks Operasyon: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Manm Ekip: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Kredi Imaj: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022