Dizayn Jinlongquan Beer Bwat Kado pa Jin Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2023

Jinlongquan Beer Bwat Kado

pa Jin Zhang

Kliyan: InBev jinlongquan beer (Hubei) Co., Ltd

Gayan A' Design Award Bwonz nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #144964

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Jinlongquan Beer Bwat Kado

Bwat kado sa a sèvi ak achiv ki pi popilè nan ane 1980 yo kòm pwototip kreyasyon, ki pral raple anpil moun, ki gen ladan jèn moun, nan memwa yo epi reyalize bon entèraksyon emosyonèl. Designer a te itilize bwat katon corrugated nan konsepsyon, ki se pratik, zanmitay anviwònman an ak ekonomize pri. An menm tan an, li abilman louvri twa twou wonn sou devan bwat kado a, ki ka entwitif wè diferan kalite pwodwi byè andedan, reyalize yon konsepsyon twa-kouch nan emosyon, pwoteksyon anviwònman ak fonksyon.

Rekonesans lan

Konsènan A' Design Award Bwonz

Jinlongquan Beer Bwat Kado se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Jinlongquan Beer Bwat Kado pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Jinlongquan Beer Bwat Kado satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimansyon & Anbalaj: Width 370mm x Depth 70mm x Height 310mm
Etikèt: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Teknoloji Pwodiksyon: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Defi Dizayn: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Rechèch: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Enspirasyon: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Dire Pwojè: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Fliks Operasyon: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patant: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer