Tsingtao 9 Degrees Anbalaj Byè pa Jin Zhang

Dizayn Tsingtao 9 Degrees Anbalaj Byè pa Jin Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2023

Tsingtao 9 Degrees Anbalaj Byè

pa Jin Zhang

Kliyan: Tsingtao Beer

Gayan A' Design Award Bwonz nan Kategori Anbalaj

18,712

Gayan Pri Verifye

Verifye Estati Pri pou #144952

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Tsingtao 9 Degrees Anbalaj Byè

Tsingtao byè se youn nan mak byè ki pi popilè nan peyi Lachin. Sou baz mete aksan sou mak la, bò mak la bezwen montre karakteristik lokal yo nan chak pwovens. Designer a sèvi ak pi reprezantan Hubei "Yellow Crane Tower" montre karakteristik lokal yo. Anplis de sa, Xiangyun, Crane, ak kou boutèy la "Phoenix Feather" (Hubei trè fanatik nan Phoenix) fè foto a tout antye pi fleksib; An menm tan an, mete aksan sou "9 degre", pi gwo pwen vann nan pwodwi a, efektivman ankouraje lavant yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Tsingtao 9 Degrees Anbalaj Byè se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Tsingtao 9 Degrees Anbalaj Byè pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Tsingtao 9 Degrees Anbalaj Byè satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimansyon & Anbalaj: Width 65mm x Depth 65mm x Height 265mm
Etikèt: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknoloji Pwodiksyon: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Defi Dizayn: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Rechèch: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Enspirasyon: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Dire Pwojè: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Fliks Operasyon: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patant: Intellectual property/patents/copyrights owned by Tsingtao Brewery