Super Ego Atizay Dijital pa Kutuko Studio

Dizayn Super Ego Atizay Dijital pa Kutuko Studio se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Grafik Òdinatè.

AjanGrafik Òdinatè· 2023

Super Ego Atizay Dijital

pa Kutuko Studio

Kliyan: Kutuko Studio SL

Gayan A' Design Award Ajan nan Kategori Grafik Òdinatè

63,808

Gayan Pri Verifye

Verifye Estati Pri pou #144876

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Super Ego Atizay Dijital

Super Ego, yon pwojè atizay ki satirize kilti konsomatè yo ak enpak medya sosyal yo sou moun. Pwojè a gen pou objaktif pou kritike manje atifisyèl ego moun yo atravè renmen ak disip sou platfòm medya sosyal tankou Instagram. Li te vle kreye yon reprezantasyon metafò nan nouvo sipè-ewo sosyete a, ki gen lavi vire alantou jwenn plis renmen ak disip. Pwojè a konsantre sou Instagram, kote chak imaj afiche sou entènèt parèt kòm yon vitrin pou kaptire atansyon itilizatè yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Super Ego Atizay Dijital se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Super Ego Atizay Dijital pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Super Ego Atizay Dijital se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimansyon & Anbalaj: 4960X7015 Pixeles, Tiff RGB
Etikèt: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Teknoloji Pwodiksyon: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Defi Dizayn: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Rechèch: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Enspirasyon: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Dire Pwojè: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Fliks Operasyon: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patant: Kutuko Studio SL
Manm Ekip: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Kredi Imaj: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain