Hainan Beer Anbalaj Byè pa China Resources Snow Breweries Ltd.

Dizayn Hainan Beer Anbalaj Byè pa China Resources Snow Breweries Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2023

Hainan Beer Anbalaj Byè

pa China Resources Snow Breweries Ltd.

Kliyan: China Resources Snow Breweries

Gayan A' Design Award Ajan nan Kategori Anbalaj

32,946

Gayan Pri Verifye

Verifye Estati Pri pou #144565

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Hainan Beer Anbalaj Byè

Hainan Beer se yon konsepsyon anbalaj byè ki enspire de peyizaj ak kilti Hainan. Boutèy an vè a genyen modèl an relyèf ki soti nan vag lanmè, bato a vwal, fa, pye kokoye ak zwazo lanmè, epi fòm mens li a pèmèt ou kenbe l ak yon sèl men. Kanèt aliminyòm nan enprime ak lank tèmokwomik, kidonk yon modèl tenm postal parèt piti piti pandan tanperati a ap desann nan refrijerasyon. Bwat deyò a fèt ak papye kraft epi li gen fòm yon valiz. Anbalaj la konekte byè a ak peyizaj lokal la ansanm ak yon stil lavi lokal ki dekontrakte.

Rekonesans lan

Konsènan A' Design Award Ajan

Hainan Beer Anbalaj Byè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Hainan Beer Anbalaj Byè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Hainan Beer Anbalaj Byè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimansyon & Anbalaj: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Etikèt: beer, localization of design, Hainan, cultural elements, Hainan style
Teknoloji Pwodiksyon: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Defi Dizayn: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Rechèch: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Enspirasyon: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Dire Pwojè: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Fliks Operasyon: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Manm Ekip: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao