Spot On Enstalasyon Limyè Entèaktif pa Responsive Spaces and Michael Holzer

Dizayn Spot On Enstalasyon Limyè Entèaktif pa Responsive Spaces and Michael Holzer se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Lò nan Kategori Konpetisyon Enstalasyon.

LòEnstalasyon· 2023

Spot On Enstalasyon Limyè Entèaktif

pa Responsive Spaces and Michael Holzer

Kliyan: Creative Region / City of Linz

Gayan A' Design Award Lò nan Kategori Enstalasyon

540,171

Gayan Pri Verifye

Verifye Estati Pri pou #144465

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Spot On Enstalasyon Limyè Entèaktif

Fenèt boutik vid yo raz. Espesyalman akòz pandemi Covid-19 vid boutik vid yo te vin tounen yon pwoblèm menm plis ijan pou vil Linz. Men, an patikilye, nan gwo kote nan tout vil la sa yo, espas sa yo se tou zòn prezantasyon ki pa itilize ki ka sèvi ak byen nan entre-temps la. Se poutèt sa enstalasyon inik fenèt magazen sa a ak konsèp nan "Spot On" dèyè li te devlope. Enstalasyon limyè entèaktif yo fè fenèt vid yo tounen pyès atistik enteresan ak ekstraòdinè, pandan y ap ofri biznis lokal yo yon etap tanporè ki gen anpil valè. Nou. Lanmou. Linz.

Rekonesans lan

Konsènan A' Design Award Lò

Spot On Enstalasyon Limyè Entèaktif se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Spot On Enstalasyon Limyè Entèaktif pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Spot On Enstalasyon Limyè Entèaktif kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimansyon & Anbalaj: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Etikèt: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Teknoloji Pwodiksyon: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Defi Dizayn: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Rechèch: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Enspirasyon: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Dire Pwojè: Since August 2021 in Linz
Fliks Operasyon: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Manm Ekip: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Kredi Imaj: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus